google page rank

Many webmasters seem to focus way too much on Google page rank, it was even removed from Google’s webmaster tools to try and compete with this problem. The Google page rank was seen as a sure fire way to monitor exactly how well your site was doing and even see exactly how your competitors were doing. The page rank is not gone completely how ever and does still impact your placing in the Serps and your ability to buy/sell links (if that’s your area of the market). The major problem with the page rank we see is that the version we get to see derives from the Google tool bar and this is only updated every 3 months or so. And of course sites can change in value incredibly quickly and the factors which create your page rank could be changing on a daily basis, so how could you possibly stake all your faith in something which could quite possibly be anything between 2 and four months out of date.

Why Google page rank isn’t important

Google page rank is not important simply because page rank does not equal money by any means, unless you’re a link seller, and even then this is a dying theory as more and more webmasters wise up to the flaws in the page rank system. And assuming your not you don’t need page rank. Page rank doesn’t mean you’ll get instant traffic it doesn’t mean that you’re going to convert well and it certainly doesn’t mean your site will make you lots of money. This theory that page rank is the be all and end all of being a successful webmaster is one that many webmasters still cling to diligently and the sooner you forget about page rank the sooner you can be successful. This is why Google removed the page rank.

So, what are my alternatives to measuring Google page rank?

Well, Alexa rankings are fast becoming the industries standard in how to measure the value of a site, it shows you a sites traffic, reach age and the Alexa ranking gives a reasonable if not definitive ranking even if it is rather frustrating to get to grips with at 1^st. And it updates in what is close to real time, unlike page rank. However Google still uses page rank for its own devices we just can’t see the real time version. Or can we? Well there are many schemes which say that you can. And surely one of them must work right?

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Page rank is one of the main factors taken into account when Google decides what page to place your page on. So this makes having a good page rank very important, so if your page rank is a little to low, then this could be why you don’t rank very well and that is why you could need to increase page rank.

How to increase page rank?

Well like everything with Google there is no singular factor which will increase page rank, but the most eminent factor does seem to be back links, and of course this is why link building is such an important factor in SEO campaigns. Of course there are other ways to help boost your page rank, it is believed widely amongst SEOs that search engines value fresh and unique content and this of course applies to Google. This means updating your website on a regular basis with new information. Google and other search engines devalue websites that do not update information for long periods of time and if you’re unlucky you may even end up being completely devalued by Google and given a page rank of 0. Fresh and unique content can often be difficult to create as can good quality back links, and often it can be better to enlist the services of more experienced webmasters if you’re new to SEO and want to increase page rank.

Link building to increase page rank

With link building such an integral concern to increase page rank it seems that this service may be somewhere you want to invest and the guys at Organic Seo Services Company can provide this successfully. To increase page rank you must build back links and doing this can seem daunting, especially if you don’t know where to begin. There are several ways to go about building back links, ranging from the free and undervalued social bookmark to the standard and more valuable in content text link. Your budget and aims should be realistic when you start a link building campaign and you need to understand that some sites will give you more of a boost towards increasing your page rank than others. For example a relevant site with a page rank of 7 will help your site more than an irrelevant one with a page rank of 2 this of course may seem like common sense once you think about it.

Google page rank changes
You should also be aware that while Google is constantly updating the page rank of your site you will not be able to see the changes so often. So this is where patience comes into the equation of how to increase page rank. The Google tool bar which is the only valid way to check page rank is only updated 4 times a year and there is no way to tell the exactly when the updates will come. This can be very frustrating for webmasters.

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