Definitely, one of the world’s fastest growing websites is Facebook.  Facebook gains popularity very rapidly. It takes part of the daily life of millions people in the world. That is why Facebook can be used with a lot of purposes. It can be called the world’s social largest international group. If we thought that Internet can give us fast access to everywhere. Now with Facebook is even faster. There you can find everything and everyone. You can join groups, you can show your preferences, post links, post different adds and socialize with hundreds of different people all over the world. In other words there are a lot of people who are using Facebook every moment. It becomes part of our life as to have a car and home and Facebook. That is why it is getting very popular for business people to use it for online marketing and advertising.

In Facebook it is easy for people to use traditional marketing techniques because of its structure and tools. To be unique is perhaps the most important marketing technique. You have to consider very carefully every aspect of your Facebook page so it is attractive for the visitors and it stands out from the rest.

These days it is absolutely not acceptable to have a general landing page in Facebook. With help of the tools provided by Facebook you can show to potential users a page specifically tailored for them. You should keep in mind that the picture of your profile is also very important because Facebook is perhaps the biggest photosharing site on the Internet. Stick to using big pictures with clear images. Tagging friends and customers in the photos is a great trick for bringing additional attention from friends and from their friends. Also allowing your friends to tag themselves in your pages can add a nice social “hook” to your page. You can use multiple Facebook applications to pull in your other already existing accounts from other social networking sites. With the help of some nifty applications, you can pull in Twitter, Flickr, and many others fairly quickly.

It is also good to get in touch with your fans on a regular basis even if it is just to tell “Thanks!” to someone who had just liked your page. This way you shoe them that you are paying attention to your customers and their opinion is important for you. There are quite a lot of people who will create their pages and leave them. After all Facebook is a social network and it requires constant attention. That is why it can also provide excellent feedback and discussions.

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With Microsoft desperately trying to move forward in its ever loosing battle to provide the number one search engine it has signed non exclusive deals with both Facebook and Twitter in an attempt to integrate there live feed update services to Bing. Is this a sign of desperation on Microsoft’s part? Trying to cash in on the traffic of social networking sites, or a stroke of genius? Only time will tell. But I doubt that this latest investment in the flailing, floundering search engine Bing will have the guys at Google quivering for too long, not only is the deal not exclusive there is no sign as of yet that it will be lucrative.

So why have Microsoft done this?

Well, to put it simply, Microsoft are failing to keep up with Google and even the lesser used Yahoo, while they may have had the dominance in the internet browser market which more than gently nudges you towards using Bing I might add they haven’t actually managed to convert this into any sort of useful marketing leap.

The other main reason is that they have to get involved in this. Google are in talks with Facebook and Twitter and of course Microsoft cannot afford to fall behind again especially now Google looks set to get another jump on them by indexing AJAX based sites. Google’s index is already staggeringly greater than Microsoft’s and more accurate, thus it works better for users so more people use it, simple really.

The corporate jugernaught that is Microsoft seeks to dominate all things in the computer world and is slipping on many fronts. With apple nipping at Microsoft’s heals and Google trouncing it in the online market they really need to pull something out of the bag and soon lord knows they have the money. So the real question is what the hell is it exactly that Microsoft are playing at? We all saw what happened to Netscape when they took Microsoft on; they were crushed completely and utterly. Though this move will undoubtedly be a bonus to Bing users the real question is, is it a bonus to social network users and is it enough of a bonus to convince people to use Bing. Well I would suggest it is quite unlikely even if they do manage to get it all integrated before Google.

Although social networks do absorb a great detail of our lives has it got to the point where they can be the tipping point in corporate competitions? I doubt it. Let’s just hope that the arrival of windows 7 is well received or the giants may be seeing some dark days in the near future.

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