With Microsoft desperately trying to move forward in its ever loosing battle to provide the number one search engine it has signed non exclusive deals with both Facebook and Twitter in an attempt to integrate there live feed update services to Bing. Is this a sign of desperation on Microsoft’s part? Trying to cash in on the traffic of social networking sites, or a stroke of genius? Only time will tell. But I doubt that this latest investment in the flailing, floundering search engine Bing will have the guys at Google quivering for too long, not only is the deal not exclusive there is no sign as of yet that it will be lucrative.

So why have Microsoft done this?

Well, to put it simply, Microsoft are failing to keep up with Google and even the lesser used Yahoo, while they may have had the dominance in the internet browser market which more than gently nudges you towards using Bing I might add they haven’t actually managed to convert this into any sort of useful marketing leap.

The other main reason is that they have to get involved in this. Google are in talks with Facebook and Twitter and of course Microsoft cannot afford to fall behind again especially now Google looks set to get another jump on them by indexing AJAX based sites. Google’s index is already staggeringly greater than Microsoft’s and more accurate, thus it works better for users so more people use it, simple really.

The corporate jugernaught that is Microsoft seeks to dominate all things in the computer world and is slipping on many fronts. With apple nipping at Microsoft’s heals and Google trouncing it in the online market they really need to pull something out of the bag and soon lord knows they have the money. So the real question is what the hell is it exactly that Microsoft are playing at? We all saw what happened to Netscape when they took Microsoft on; they were crushed completely and utterly. Though this move will undoubtedly be a bonus to Bing users the real question is, is it a bonus to social network users and is it enough of a bonus to convince people to use Bing. Well I would suggest it is quite unlikely even if they do manage to get it all integrated before Google.

Although social networks do absorb a great detail of our lives has it got to the point where they can be the tipping point in corporate competitions? I doubt it. Let’s just hope that the arrival of windows 7 is well received or the giants may be seeing some dark days in the near future.

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google page rank

Many webmasters seem to focus way too much on Google page rank, it was even removed from Google’s webmaster tools to try and compete with this problem. The Google page rank was seen as a sure fire way to monitor exactly how well your site was doing and even see exactly how your competitors were doing. The page rank is not gone completely how ever and does still impact your placing in the Serps and your ability to buy/sell links (if that’s your area of the market). The major problem with the page rank we see is that the version we get to see derives from the Google tool bar and this is only updated every 3 months or so. And of course sites can change in value incredibly quickly and the factors which create your page rank could be changing on a daily basis, so how could you possibly stake all your faith in something which could quite possibly be anything between 2 and four months out of date.

Why Google page rank isn’t important

Google page rank is not important simply because page rank does not equal money by any means, unless you’re a link seller, and even then this is a dying theory as more and more webmasters wise up to the flaws in the page rank system. And assuming your not you don’t need page rank. Page rank doesn’t mean you’ll get instant traffic it doesn’t mean that you’re going to convert well and it certainly doesn’t mean your site will make you lots of money. This theory that page rank is the be all and end all of being a successful webmaster is one that many webmasters still cling to diligently and the sooner you forget about page rank the sooner you can be successful. This is why Google removed the page rank.

So, what are my alternatives to measuring Google page rank?

Well, Alexa rankings are fast becoming the industries standard in how to measure the value of a site, it shows you a sites traffic, reach age and the Alexa ranking gives a reasonable if not definitive ranking even if it is rather frustrating to get to grips with at 1^st. And it updates in what is close to real time, unlike page rank. However Google still uses page rank for its own devices we just can’t see the real time version. Or can we? Well there are many schemes which say that you can. And surely one of them must work right?

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Well the Google bots currently cannot see sites produced in AJAX just the same way they can’t see flash and struggle with java and though most java is not in AJAX the google bots ability to see AJAX would enable many webmasters to add much more appealing content to their sites. The scripts are particularly complicated to read in an automated fashion in comparison with other more traditionally coded sites and added to which it is likely that they can be manipulated easier to contain harmful data to users and hide things from the search engine bots. This has been the concern with letting AJAX be added to the bots lists of things to crawl.

Google proposes AJAX crawling

On the 20^th October Google proposed making AJAX sites crawlable the idea that the big wigs at Google have put forth aims to help make the process of getting your AJAX site visible to bots as painless as possible as well as of course their aims to make AJAX sites visible to bots in the 1^st place. If you are one of the people worried about how to do this there is an explanation of the URL changes on Google’s official blog. However a proposal is not always a guaranteed change, as we all know much of what Google and other major companies suggest putting into place will never make it out of the planning phases. And with such a mixed response to this proposal we certainly can’t be sure whether this one will either.

Why bother with AJAX?

Well the reason that Google is investing so heavily in this is simple, AJAX has fantastic usability and is very popular with consumers so the second its competitors indexed the site Google could be put at a disadvantage and quite obviously did not want to loose their crushing hold on the market. But, why is it popular with consumers and webmasters? Well that’s easy it’s popular for the same reason java script is popular it provides an easy way for webmasters to produce a user friendly piece of eye candy that their user will enjoy. This in turn produces more return visitors and higher conversion rates in comparison with their basic HTML competitors. But, of course despite the changes HTML still seems to be the best option to SEO your site but, at least this minor step will be a much welcomed endorsement for AJAX using webmasters.

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link building

What is link building?

Link building is an integral part of increasing page rank and increasing your ranking in any search engine. This is the process of creating backlinks to a web page. Link building is known to be the most time consuming, costly and difficult part of SEO and due to its time consuming nature link building services are highly sought after.

Why use link building services?

The main reason to use link building services is that they are usually provided by people who have been doing the task for a long period of time and thus they tend to be acquainted with the whole process have the right contacts and are able to cut down the time the process takes. And they should know all the ways to build links fast and cheaply, they won’t get taken advantage of in the same way as somebody who is uneducated in SEO.

How do I spot a good link building service?

Well spotting a good link building service is usually pretty simple, as conmen aren’t particularly difficult to spot these days. If you see someone on a forum offering to give you 250k backlinks for $100 odds are they are going to take your money and run. So check their Itrader rating this is essential when purchasing on a forum. Or if they do provide these links they do provide the countless links they promise they are quite probably worthless. However we must consider the fact that not all free links are worthless by any means. That’s when spotting a good, cheap link building service can become very, very difficult. If you are on a low budget you should make sure that if a link building service offers you a vast amount of links to ask for a sample of the sites they are using to provide this link building service and then, check the quality for yourself. The service should provide you a few good quality links in amongst the numerous cheap or free links. They should also not look like spam, while hundreds of social bookmarks and blog comments are useful they do need to have text involved and not be blatantly computerised. Search engines have algorithms to spot spam, and while you may see short term benefits, you have the possibility of receiving intense penalties down the line. So trying to find a trustworthy link building service can be difficult and you really must avoid blackhat methods unless you know what you’re doing, which it is likely when you’re applying for a cheep link building service you probably do not. One group of people that produce a top notch service are the guys at Site Expert Company

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Page rank is one of the main factors taken into account when Google decides what page to place your page on. So this makes having a good page rank very important, so if your page rank is a little to low, then this could be why you don’t rank very well and that is why you could need to increase page rank.

How to increase page rank?

Well like everything with Google there is no singular factor which will increase page rank, but the most eminent factor does seem to be back links, and of course this is why link building is such an important factor in SEO campaigns. Of course there are other ways to help boost your page rank, it is believed widely amongst SEOs that search engines value fresh and unique content and this of course applies to Google. This means updating your website on a regular basis with new information. Google and other search engines devalue websites that do not update information for long periods of time and if you’re unlucky you may even end up being completely devalued by Google and given a page rank of 0. Fresh and unique content can often be difficult to create as can good quality back links, and often it can be better to enlist the services of more experienced webmasters if you’re new to SEO and want to increase page rank.

Link building to increase page rank

With link building such an integral concern to increase page rank it seems that this service may be somewhere you want to invest and the guys at Organic Seo Services Company can provide this successfully. To increase page rank you must build back links and doing this can seem daunting, especially if you don’t know where to begin. There are several ways to go about building back links, ranging from the free and undervalued social bookmark to the standard and more valuable in content text link. Your budget and aims should be realistic when you start a link building campaign and you need to understand that some sites will give you more of a boost towards increasing your page rank than others. For example a relevant site with a page rank of 7 will help your site more than an irrelevant one with a page rank of 2 this of course may seem like common sense once you think about it.

Google page rank changes
You should also be aware that while Google is constantly updating the page rank of your site you will not be able to see the changes so often. So this is where patience comes into the equation of how to increase page rank. The Google tool bar which is the only valid way to check page rank is only updated 4 times a year and there is no way to tell the exactly when the updates will come. This can be very frustrating for webmasters.

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This link popularity tool measures the amount of links pointing towards any given site; this is an absolutely essential tool for any link building campaign. Especially due to the fact the Google toolbar does not update regularly so you cannot truly see a potential links page rank to judge its value completely. Whereas this tool will give you a fairly accurate idea of the boost you will receive from the inbound link as the best way to see a website’s accurate link value is to inspect the links which it has.

This tool is an accurate work of the guys at Site Expert Seo Services which is easy to use and gives you fast results. The site expert’s link popularity tool simply eclipses all other attempts at link value spotting tools as the vast majority of the other options simply don’t work. So if you want something which does the job you want, and need it to do. Then the link popularity tool from site expert is exactly what you need.

Judging the value of links

So you might ask why you need to know the value of links or why a link popularity tool is necessary, and quite simply it will save you an absolute fortune, if you buy links simply off page rank you may end up paying page rank 7 prices and only getting the benefits of a page rank 2, and even better you can pick up fantastic bargain’s for example a pr0 with enough back links could give you more benefits than a pr2 with rotted links. So don’t waste time and money this link popularity tool is exactly what you need to check your links the right way.

Other ways to judge links

Well clearly you should all be aware of page rank and it’s drawbacks, so we’ll focus on the other things you should check, for starters you should make sure that the site is still indexed, as sites that are banned will attract negative attention to your own and remember search engines don’t really like gambling or porn, so unless you belong to these categories avoid linking to them. Finally the amount external (outbound) links a site has and the amount of internal links both effect it’s value the more links going outward the less value a link has. This is important to take into consideration as you have to share the value of a site between all the other sites it links to. So, low externals are equally as important as the links that are inbound to gain you the benefits of linking.

Demo and download link : link popularity tool

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To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

That’s the equation that calculates a page’s PageRank. It’s the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren’t telling us what it is. It doesn’t matter though, as this equation is good enough.

In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

We can think of it in a simpler way:-

a page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

“share” = the linking page’s PageRank divided by the number of outbound links on the page.

A page “votes” an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to.

From this, we could conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.

If the PageRank value differences between PR1, PR2,…..PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level that it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links.

Whichever scale Google uses, we can be sure of one thing. A link from another site increases our site’s PageRank. Just remember to avoid links from link farms.

Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value that it is voting. The page doing the voting doesn’t give away its PageRank and end up with nothing. It isn’t a transfer of PageRank. It is simply a vote according to the page’s PageRank value. It’s like a shareholders meeting where each shareholder votes according to the number of shares held, but the shares themselves aren’t given away. Even so, pages do lose some PageRank indirectly, as we’ll see later.

Ok so far? Good. Now we’ll look at how the calculations are actually done.

For a page’s calculation, its existing PageRank (if it has any) is abandoned completely and a fresh calculation is done where the page relies solely on the PageRank “voted” for it by its current inbound links, which may have changed since the last time the page’s PageRank was calculated.

The equation shows clearly how a page’s PageRank is arrived at. But what isn’t immediately obvious is that it can’t work if the calculation is done just once. Suppose we have 2 pages, A and B, which link to each other, and neither have any other links of any kind. This is what happens:-

Step 1: Calculate page A’s PageRank from the value of its inbound links

Page A now has a new PageRank value. The calculation used the value of the inbound link from page B. But page B has an inbound link (from page A) and its new PageRank value hasn’t been worked out yet, so page A’s new PageRank value is based on inaccurate data and can’t be accurate.

Step 2: Calculate page B’s PageRank from the value of its inbound links

Page B now has a new PageRank value, but it can’t be accurate because the calculation used the new PageRank value of the inbound link from page A, which is inaccurate.

It’s a Catch 22 situation. We can’t work out A’s PageRank until we know B’s PageRank, and we can’t work out B’s PageRank until we know A’s PageRank.

Now that both pages have newly calculated PageRank values, can’t we just run the calculations again to arrive at accurate values? No. We can run the calculations again using the new values and the results will be more accurate, but we will always be using inaccurate values for the calculations, so the results will always be inaccurate.

The problem is overcome by repeating the calculations many times. Each time produces slightly more accurate values. In fact, total accuracy can never be achieved because the calculations are always based on inaccurate values. 40 to 50 iterations are sufficient to reach a point where any further iterations wouldn’t produce enough of a change to the values to matter. This is precisiely what Google does at each update, and it’s the reason why the updates take so long.

One thing to bear in mind is that the results we get from the calculations are proportions. The figures must then be set against a scale (known only to Google) to arrive at each page’s actual PageRank. Even so, we can use the calculations to channel the PageRank within a site around its pages so that certain pages receive a higher proportion of it than others.

NOTE:
You may come across explanations of PageRank where the same equation is stated but the result of each iteration of the calculation is added to the page’s existing PageRank. The new value (result + existing PageRank) is then used when sharing PageRank with other pages. These explanations are wrong for the following reasons:-

1. They quote the same, published equation – but then change it

from PR(A) = (1-d) + d(……) to PR(A) = PR(A) + (1-d) + d(……)

It isn’t correct, and it isn’t necessary.

2. We will be looking at how to organize links so that certain pages end up with a larger proportion of the PageRank than others. Adding to the page’s existing PageRank through the iterations produces different proportions than when the equation is used as published. Since the addition is not a part of the published equation, the results are wrong and the proportioning isn’t accurate.

According to the published equation, the page being calculated starts from scratch at each iteration. It relies solely on its inbound links. The ‘add to the existing PageRank’ idea doesn’t do that, so its results are necessarily wrong.

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Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don’t just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn’t look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

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Building websites to increase sales, and build web presence
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You can then create many email addresses that ends with your domain name, and then read the emails in a web account that is similar to Gmail.

It requires that you have registered a domain name, and have access to change the dns settings for that domain name. Create your Google Apps Account for the domain name:

* Sign up for Google Apps: http://www.google.com/a/help/intl/en/admins/editions.html

There is a free edition and an edition in which you would have to pay for.

The free edition works fine for most purposes. See the comparison.

Go to. http://www.google.com/a/help/intl/en/admins/editions.html We will use the free one. Click Sign up.

Now you come to a page where you have to write your organization’s domain name in the input box, and click the “get started button”.

Now you have to fill in some information about you as the “Account Administrator” and “Organization Information”. Fill in the fields such as name and a current working email address the click “continue”.

Then you get to a page where you have to create an email account the administrator account of the domain name. Fill in your name an appropriate name and password. Click the “I accept …” button.

Now you have to verify that you own the domain name. Click on the text link: “Verify domain ownership” on the Google Apps “Dash Board”. You would then have to upload a html file with a specific code, or change a field in the dns record. Do that and click the “verify” link to have Google verify that you own the domain name.

Activate email service of Google Apps Now you need to activate the email in Google Apps, from the main dash board page when you have logged in into Google Apps, click the link that says “Activate email”.

Google has detailed instructions how to do this for a number of domain name providers and hosting companies.

Basically what needs to be done is to change the “MX” records of the domain name. The “MX” records tells which servers email to the domain name is to be delivered. In this case all the email for the domain name will be sent to Google’s servers and those will route the email into Google Apps and into your email accounts.

Google’s instructions for this step are basically to do: ”

1. Sign in to your domain hosting company’s website using the username and password associated with your domain.
2. Navigate to an MX record maintenance page. MX records are special DNS (Domain Name Service) records, and are often located under sections titled “DNS Management,” “Mail Server Configuration,” or “Name Server Management.” You may need to turn on advanced settings to allow editing of these MX records.
3. Delete any existing MX records before entering new MX records.
4. For each MX record, enter information according to the entries in the following table.
   You may not be allowed to enter the priority values exactly as they appear in the table below; in that case, simply ensure that the server addresses are prioritized in the same order as they appear in the table. (i.e. The priority ranking [1, 3, 3, 5, 5, 5, 5] should work just as well as [1, 5, 5, 10, 10, 10, 10] so long as you keep the addresses in the right order.)
   If you’re asked to specify the type of each record you’re adding, enter “MX”.
   MX records often require the specific format of DNS records, including a trailing dot (“.”) at the end of any full-qualified domain names (e.g. “server.example.com.”)
   Set any TTL values to the maximum allowed.
   MX Server address Priority
   ASPMX.L.GOOGLE.COM. 10
   ALT1.ASPMX.L.GOOGLE.COM. 20
   ALT2.ASPMX.L.GOOGLE.COM. 20
   ASPMX2.GOOGLEMAIL.COM. 30
   ASPMX3.GOOGLEMAIL.COM. 30
   ASPMX4.GOOGLEMAIL.COM. 30
   ASPMX5.GOOGLEMAIL.COM. 30
5. Change the SPF record to fight SPAM (optional) You may define the SPF record to authorize only certain IP addresses to send email for your domain. This will prevent spammers from sending unauthorized email under a forged address from your domain.

” Then click the “I have completed these steps button” on the bottom of the email setup page in Google Apps. This may be the trickiest thing if you are not used to fiddling around with domain name records. Maybe you can ask your domain hosting company if you have troubles figuring this out. * Now would probably be a good time to try to send an email to email address that is registered with Google Apps for the domain name and see if it works.Manage the Google Apps account: Now you should be set up to receive to receive email for your domain name in Google Apps.

There are a number of things you can manage from your Google Apps dash board.

- You can create a page that will have a email login form on your and customize it with your logo and so.

- What is also useful is to set up a catch all email that gets all the email that is sent to the domain name that does not map to a specific email address. You do this by clicking from the main dash board page in Google Apps : Service Settings : Catch-all address.

- What is also useful is to set up email forwarding of any given account. That way you can forward emails to many accounts into one email account. It can be any Gmail address or to a different email address that is not managed by Gmail or Google Apps. This is done by logging in to the Gmail account through the start page, and changing it in the Gmail account settings under “Forwarding and POP/IMAP”

Conclusion:Hope this guide will get you started. Using Gmail for your own domain name is really great and there is very little reason why you should run your own email servers now days.

The instructions that comes with Google Apps is really also very easy to follow, probably better than this document.

Maybe you can breathe life into some of those domain names you have laying around that you have been to lazy by enabling email for them.

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You can make more money with domain names just by following few key ways. Right and popular domain names always have demand in the market whether they are used, new or expired. When dealing with domain names choose the common and popular domain names.

Buy and sell- Buy Domain names and sell them to others. You can become a reseller of domain names. You can buy domain names from wholesaler at a discount and can sell them to other people who want them. You can also buy domain names in discount and sell them to retailers and become a wholesaler. You can earn a huge profit if you have the right domain names and the right buyer for it. IT may need some time in some cases to get a good price for the domain names that you have.

Get a popular domain name – Get a popular domain name. People always try to get a common and popular domain name for their business. They will like to pay more for a popular domain name. These domain names are popular because they have the potential for becoming popular as their names are very common and well known.

Park Your Domain Names –When there is potential for resale in case of your domain name, park it on the servers of companies which deals in selling and buying of domain names. The used and expired domain names sell well if they have the keywords or popular words in their names.

Do you want to learn more about how I do it? I have just completed my brand new guide to generating massive traffic ‘Triple Your Traffic Fast’

Download it free here: Triple Your Traffic Fast

Download a free article marketing guide here: Secrets of Article Writing

Do you want to learn how to build a massive list fast? Click here: Email List Building

Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.

Article Source: http://EzineArticles.com/?expert=Raymond_Nesa

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