Penthouse acquired adult-oriented social network operator Various Inc., which owns and operates more than 25 sites like AdultFriendFinder.com, alt.com, Italianfriendfinder.com, gradfinder.com and even faith-based sites like bigchurch.com, for $500 million. Various has a membership base of more than 260 million users and about 1.2 million paid subscribers and generates an estimated $340 million in revenue. Penthouse had previously acquired Danni.com in March 2007.

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